What is Anchor Text and how important is it for SEO?

Have you ever heard about what is Anchor Text? If not, then there is no need to panic because today we will know about this. Before that let's know about SEO. SEO All of you must have heard this before. SEO means Search Engine Optimization and its job is to optimize the website for Search Engines and to rank the website in search engines like Google, Bing etc. SEO is a technique through which we rank our website in the search engine.

SEO is made up of many processes. You can divide it into 2 parts. One is ONPAGE and the other is OFFPAGE. Now this Onpage and Offpage can also be divided into many processes.

A link to Search Engine Optimization and On-Page SEO is also anchored text. People give very little importance to it while doing SEO in their articles. But anchor text is also as important as other types of SEO in ranking a site. So let's know fully about what is Anchor Text today and why it is so important.

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What is Anchor Text

Anchor Text is very important for the perfect SEO optimization of your website. Many people have read about it and have seen it but they are unaware that what is this anchor text and why it would have been so important for SEO optimization.

What is Anchor Text
What is Anchor Text

At the point when you read a post on any site, then, at that point, when you get some interactive text in the post. They are different from our regular texts. You can click on these texts. When you click on that text, you will be redirected to any other page or website. We call that text Anchor text.

Whenever you are reading a post on a website on your computer and your cursor turns into a hand icon by going to any text in that post. So that is an anchor text and you can tap on it.

You must have seen many times in our posts on our website that whenever we write an article, we often add a link to another post in it, which is called an internal or inbound link, a link to a page of our website. Using it as anchor text will be called an internal link. When this link is a link to a page of another website, then it can be called an external link or outbound link.

These Inbound and Outbound links are the anchor text of the website.

Why is Anchor Text necessary?

Along with gathering information about the content of the page and what the page is related to from the search engines anchor text, they also see the keywords for which the website has to be ranked. This is a big factor in ranking the website and that is why it plays a big role in link building.

Also Read:-Top 9 Best SEO Link Building Tools for Better

Anchor text provides context to search engines for inbound links for which it should rank, this has a direct impact on the organic traffic of the website. With this, an increase in the traffic coming from Search Engines can be seen.

What are the Types of Anchor Text

Anchor Text can be of many types. Anchor Text is used as backlinks or link building, which increases the rank of a website in search engines like Google. With the help of Anchor Text, if you choose your keyword and use it with Anchor Text, then the rank of your website will improve.
Many times, search engines impose penalties on websites for not doing link building properly. To keep away from that punishment, realize how to utilize the right and great anchor text.

Let us know the types of Anchor Text:-

1) Generic Anchor Texts –

In these categories, the generic word is used for anchor text. The word generic means any simple or common word. In most cases, generic anchor text does not do any profit for your website. Generic anchor text does not provide any context about the linked page. This also does not benefit your rank.

Words like Click here, read more, Go to this site etc. are used in abundance in Generic Anchors texts. If you want to increase the rank of your website then generic anchor text will not help you.

2) Branded Anchor Text –

If the name of any text is a brand, then it comes under the category of the Branded anchor. In branded anchor texts, the brand is used directly. “Like whenever we post a link to amazon on our website and keep the title of that link as “ amazon ”, it becomes a branded anchor text. This does not increase the ranking of the website much. If you are doing link building of your website, then use fewer branded anchors.

3) Naked link Anchors –

This is a very simple category of anchors. Whenever we write the name of a website or other webpage directly in the link in a post, it is called Naked link anchors!

Like we gave a link to amazon in our post but also changed its title to amazon.com and are using it in the post of our website in the name of amazon.com, then it has amazon.com naked link anchor.

4) Image Anchors –

You have probably seen on numerous sites that on multiple occasions when you click on a picture, your program takes you to another site. Many blogs use image anchors in their posts to refer to the image. By applying the Image anchor, whenever you click on that image, you will reach the website from where the image has been taken.

Whenever an image is anchored or linked on a website, the search engine finds its content from the alt attribute of that image. The search engine cannot find out the keyword from the image, on which keyword to rank the website, so the search engine gathers information about the image from the alt attribute done with the image.

If the Alt tag of the image is left blank, then the search engine is unable to help rank that image as being without an anchor. There is no use in putting such an image.

5) Partial match Anchor Text –

In this type of anchor, some part of the anchor text is used. Whenever an anchor text is used, some part of our keyword is used in it. For example, if our keyword is “ Tech series info ”, then we can do this partial match anchor text like this – “ Tech series info ”, or if our target keyword is “ GIF SHOPS ” then we can write it like this. Top gift shops in India” In this we have partially used our target keyword.

In this way, partially using the target keyword in the anchor text is called partial match anchor text. These are very important in link building and are very good in increasing the rank of the website.

6) Exact Match Anchor Text –

This is the most commonly used anchor text. These are very important in improving the ranking of the website and are used the most to increase the ranking. If your target keyword is “ GIFT shops ” and you are using only “ GIFT shops ” in the anchor text, then this is your exact match anchor text. Using the target keyword exactly as it is is called exact match anchor text.

Sometimes the exact match anchor text also becomes a reason to penalize the website. If your target keyword is “gift shops” and you are using only “gift shops” in anchor, then a penalty may be imposed on your website.

Benefits of Anchor Text

There are many benefits of using Anchor text on your website. If you learn to use them properly, then you can easily bring your blog to a good ranking in search engines. Let us know what are the advantages of anchor text –

  1. Anchor text is used correctly in the post, then your page rank will increase in the search engine. The higher the page rank, the more organic traffic will be. Due to the high page rank, whenever someone searches something related to your target keyword, then your blog will be indexed in the result.
  2. Anchor text additionally assumes a vital part in decreasing the skip rate. If you have ever used Adsense then you would know how important the bounce rate is for any website. It is said that the bounce rate should be less than 35%. If the anchor text is used properly then you can reduce your bounce rate. And you can earn good money from AdSense or any other ad network.

Some important things related to Anchor Text

Some people start using Anchor Text everywhere without having full knowledge of Anchor Text. Doing so can be harmful to your website. Avoid using this type of anchor. Some similar information that everyone should know before using anchor text or anchor.

  1. Keep the anchor text relevant as per the content. The more relevant your article is to your target keyword, the more it will be beneficial for you to rank.
  2. Do not link your website to any spammy website. This type of linking can be bad for your SEO.
  3. Avoid using the same Anchor Texts again and again in the same post.
  4. While writing guest posts on other blogs, remember that the authority of that domain is above 30. Also, write a guest post on the relevant keyword on which you want to target.

Anchor text remains a matter of debate among people even today. Some people believe that it is no longer useful, while some believe that it is still useful. There is no end to this debate yet, but yes, research of a website has proved that anchor text is equally useful even today.

Does Anchor Text benefit SEO?

Yes, friends, your blog gets a lot of SEO benefits from Anchor Text. But note one thing for sure that you just have to keep the right ratio between Anchor Keywords, otherwise, it can also act as negative SEO for your blog. {alertInfo}

Is it necessary to use Anchor Text?

Although it is not necessary, yes if you use Anchor Text then it is right for your On-Page SEO. This increases the chances of your blog being ranked in Google. {alertInfo}

what did you learn today

I request all of you readers that you also share the information of what is Anchor Text in your neighbourhood, relatives, your friends so that there will be awareness among us and it will benefit everyone a lot. Will happen. need your collaboration with the goal that I can give all the more new data to you folks.

I hope you have liked the above information and all your problems related to anchor text will be over.

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