How To Use Social Media Marketing To Grow Your Business

How To Use Social Media Marketing To Grow Your Business

Social media platforms gained 580 million users in 2022, doubling the rate of growth from 2020.

That’s 29.6 people joining social media every single second! Long story short, social media marketing should play a big role in your brand strategy and success.

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Here are a few ways to use social media marketing to grow your small business.

social media marketing
social media marketing

Section 1: Understand your target audience

First and foremost, you must be aware of the specific demographic your audience is. If you’re marketing to millennials, then your target will be millennials. If you’re marketing to moms with young children, then your targets will likely be moms with young children. If you want to appeal to an entire market, you need to do a little research.

You should also research your target audience. Where do they shop? What do they want? How do they prefer to interact with brands? This can help you develop a social media strategy.

  • Here are some general guidelines for developing a social media strategy that works for your brand:
  • Identify a target audience
  • Identify your target audience and select a specific platform.

Know your metrics

All numbers are relative, and your reach on social media is only as important as the people it reaches. One of the first things you should do is find the right metrics to measure your growth on social media. The first is followers. How many people do you have who can see your posts? The most popular social media platforms have a minimum follower amount of 100 people, but many of the smaller ones don’t have any minimum, so you can easily meet this number by growing your fan base organically. One other important metric is reached. This is how many people you reach each day on Twitter, Instagram, Facebook, and other popular platforms. For Twitter and Instagram, it’s currently 280,000 followers. For Facebook, it’s 1,000 fans.

Use social media to interact with your customers

Social media allows you to engage with your customers and boost your sales by letting them engage with you. Of course, these interactions can’t be too frequent or anything more than goodwill gestures.

For example, you’d probably want to do less about customer service on social media channels than you would in person. However, if you have time, consider sending a few personal messages every once in a while.

Share engaging content

When you share your business's content on social media platforms, you are not only sharing a link to an article that your followers can read. You are also sending a message that your readers can see and feel, which can have a significant effect on your target audience.

Post content that will attract potential customers

Nowadays, everyone has a camera in their pocket. Why shouldn’t they use it for something meaningful? You can share real-life experiences and provide valuable information for your customers.

Post videos, photos, images and articles that will tell your story, which will help your brand get recognition. Videos will be watched over and over again. Instagram recently released an article about what your post should have in it. They outline 10 video tips for Instagram video posts:

Create relevant hashtags

What people are saying and sharing online should go hand in hand. What type of posts are people writing about? What’s on their minds? What are they sharing? Hashtags will allow you to find answers to those questions, which will help you target specific customers and topics.

Measure the success of your strategy

Know how many people you’ve reached and what they said. You can use search analytics to see the top-performing terms from search engines and social media.

That way, you can take action against those topics and focus your social media advertising efforts. For example, if people are searching for the term “jetsetter,” you can use that to target social media advertising. You can then use keywords to focus your content around travelling tips, trends, and how-to information for destinations.

Aim to reach a diverse audience

Contrary to popular belief, you don’t need to turn a profit off of social media advertising. It’s an easy way to reach a large audience of the general population. At the same time, it’s an easy way to extend your reach to both international and domestic consumers.

Social media analytics

With the growth in popularity of social media, you can now have access to analytics, which can help you identify trends and detect issues you might not be aware of. The goal is to analyze data to identify where your current campaigns stand, what people are interested in, and what trends may affect your bottom line.

It also helps to see which social media platforms your customers are using the most. Are they posting from Facebook? Are they using Instagram? Not sure what platform your customers use the most? Look at your competitors’ most recent posts and compare your rankings.

While your social media platform might be one of the most important factors to your brand, it’s not the only factor.


Easily reach millions of potential customers with social media. Just follow your competitors, or better yet, start a blog and share a link in the comments. Once your audience likes the link, they can sign up for your newsletter and be on your mailing list. You can build your email list through re-targeting ads, social media mentions or even Facebook Ads.

Branch out

If your social media marketing strategy has limited itself to just a few platforms, it’s time to branch out to other platforms. LinkedIn can be helpful for company managers looking for candidates. Google+ can be used to promote your small business or any brand-specific products and services. Pinterest can be used to create engaging content, and Twitter can be used to respond to customer complaints and questions.


Getting people to connect and contribute is the key to successful social media marketing.

It’s common for marketers to focus on traffic as the end goal of their campaigns. However, getting followers and customers is the more important and often more valuable objective for small business owners.

A couple of ways to use social media to increase your community is to participate in communities such as Facebook groups, Tweet to your followers or regularly add useful content on relevant pages.


Social media has already taken over as one of the main platforms for interaction between people. It’s up to you as a marketer to exploit this opportunity and nurture relationships.

Conversion rates

Tranmere & Worrall Ltd., a digital marketing company in London, have a conversion rate of 64.2 per cent on Facebook according to HubSpot. An additional 4 per cent is a lost opportunity. If you’re interested in conversion rates,

Marketing channels

WordPress sites have an excellent conversion rate of 1.7 per cent, compared to 1.8 per cent on, 5.8 per cent on Medium, 9.5 per cent on Pinterest, and 12 per cent on Instagram.

Know your target audience

Are you targeting older people? Or, is your target group teens and twenty-somethings? Is your campaign going to be more successful on Facebook? To make things easier for you, check out this website. It will tell you how to determine your target audience.


Here’s a little preface before we get into some actionable tips:

Social media isn’t a one-size-fits-all marketing tactic. A marketer who uses social media effectively is as unique as a snowflake. No two businesses are alike. Some people like to overdo it with Facebook and Instagram, while others should be cutting back on their postings. The ideal solution is to pick the best social media tool for your small business’s specific needs.

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